Facebook has acquihired Branch, an 8-person startup that was trying a bunch of different projects for $15 million. 
Branch was initially focused on getting smart, coherent comments on the Internet. Then it did "Potluck," which was another way to get people talking about what they were doing.
Neither application had great traction, so it's going to Facebook. On paper, it looks like a good fit. 
Branch is led by 22-year-old Princeton dropout Josh Miller. Miller has the design skills and product ambition to be a great product manager for Facebook. He'll probably spend 3 years at Facebook before he tries another company. We assume he'll treat it the way some people treat getting an MBA or a graduate degree. 
What's interesting about Miller joining Facebook is that he's been outspoken about what he thinks of Facebook. He's written multiple blog posts on Facebook, and until recently, they were quite negative. 
His most famous post was titled, "Tenth grade tech thoughts." In December 2012, he wrote about his sister's thoughts on social networks. In the post, he revealed that his sister didn't like Facebook. She told him, "It’s addicting ... you end up getting lost in it and I don’t like that." She also said that she only goes to Facebook if she's gone through her entire Instagram feed. 
His conclusion from talking to his sister: "Facebook may have an irreversibly bad brand."
Five months later, he wrote about "The Next Facebook." This time, he said that Facebook is confronting an intractable problem with mobile. Facebook's killer advantage on the desktop was that it had your photos, and your contacts. On the phone every app has access to your contacts and your photos, and therefore every app is built a basic level of social networking built in. As he put it, "Smart